The world of real estate marketing in the Riviera Maya is changing. New developments, new markets, and new technologies are being seen across the industry. The internet has already totally changed the game for realtors everywhere, with clients able to see new property from the comfort of their own homes. According to the Wall Street Journal, people looking for new property spend roughly 60% of their time on a realtor’s images.
Experts have already found 83% of clients prefer to work with agents using drones.
What many might not have realized is that the newest great leap in displaying real estate has already arrived. You may have seen them in local public parks or on YouTube, but remote-controlled drones are currently taking the realtor world by storm. Experts have already found 83% of clients prefer to work with agents using drones. Not to mention, major consulting firms believe drones could already have a value in applicable industries of up to $127 billion. Let’s examine the benefits of drone use in property marketing.
How are drones used in real estate?
These gadgets are currently being used for sports events, minor films, and even some security companies. And, of course, in real estate. If you don’t keep up with the competition, you could risk being left behind!
This kind of visual marketing speaks for itself: homes with aerial images sell 68% faster than those without. When a client asks to see a property, instead of many hours of photography, panoramas, and lighting, with a few fly-bys a drone can capture the entire plot in a few minutes. That’s one of the reasons 73% of clients are more likely to list with agents using video. Montages, slow-zoom, the plot captured at any distance from any angle – all with one simple tool. It’ll provide unique insights, movement, and dynamism to any marketing or property plans in your business. It could just be the new perspective you need!
The pros and cons of drones
First of all, drones allow you to show your clients the full exterior of the house without any of the long processes of organizing a house visit, or photoshoots from more difficult angles requiring skilled photographers. The whole area can be shot in a few minutes.
They also give you the ability to capture unique shots of the plot of land you can’t get from any other medium. A close-up bird’s eye view, a 360 panorama outside the house, a slow-zoom directly down the street – none of these was possible before the drone.
The drone’s ability to capture video also means you can be far more concise with your content. No need for an entire album of photos of the site – one exterior video will do it.
They can give up-close, focused details of certain parts of the house that a photographer would be unable to reach: windows and upper floors are now far easier to capture than before
Smaller drones can also be used to show the interior of a house (with an adequately skilled pilot of course), giving you the ability to capture wider angles and more dynamic shots of living space.
Obviously, you have to find someone skilled enough to use the drone, and if you’re wanting to buy one yourself they can often come in at pretty hefty prices.
Drones are usually relatively loud, so you’ll need the permission of neighbors and you’ll probably want clearance with anyone that has small children or animals in and around the area.
Drones are also slightly difficult in legal terms when you have clearance to fly them. It’s forbidden to fly within 150ft of a person, vehicle or property outside of your authority, over a congested area, near airfields, etc, etc. You need someone who knows what they’re doing.